If you were in India in the 80s or before and were around when a cricket match happened.. you would have seen a "radio-itis" happening to several people. This condition is described as holding a radio close to the ear with one hand, neck slightly bent to hear the running commentary of cricket, with complete disregard to the work and people around you.
I believe that with mobile phones, the same thing can happen, but this time it can be even better. People can watch TV on mobile phones.
Nokia - Nokia joins The Bridge Networks' Mobile TV trial - Press Releases - Press - About Nokia
Nokia joins The Bridge Networks' Mobile TV trial
May 24, 2005
Nokia has joined forces with The Bridge Networks to become the service system and handset provider for Australia's first mobile TV trial.
In October 2004, The Bridge Networks obtained approval from the Australian Broadcasting Authority (ABA) to conduct Australia's first trial of DVB-H (Digital Video Broadcasting-Handheld) technology. The Sydney-based trial is expected to commence in mid 2005 with over 500 users.
The trial users will be able to view real-time TV programs on a Nokia 7710 smartphone equipped with a special accessory to receive mobile TV broadcasts. The Nokia 7710 smartphone also enables direct links to the internet for access to background information on TV programs or sports results.
Nokia provides the end-to-end solution for DVB-H based mobile TV comprised of network infrastructure, mobile phones and service server platform. The focal point of the solution, the service system manages the broadcast of content from various content providers to consumer handsets through the DVB-H network platform.
DVB-H is a new technology that allows simultaneous transmission of multiple channels of television, radio, video, audio and IP data to a range of multi-media devices including mobile phones, PDAs, PCs and other handheld devices.
DVB-H is part of the DVB-T standard that is currently used to deliver terrestrial digital television in Australia. DVB-H makes possible the delivery of TV, radio and data content to handheld devices and is specifically designed to optimise battery life by using a technique known as 'time-slicing'. DVB-H uses MPEG-4, AAC+ and similar advanced video and audio coding and compression technologies to enable a considerable reduction in the band-width required to deliver an acceptable quality of service to small-screen devices.
Nokia is a leader in the area of mobile TV and currently, mobile TV services using DVB-H technology are being piloted in many countries around the world. Commercial mobile TV services are expected to start in 2006
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